Top SEO Tools That Are 100% Free 
If you’re looking to get started with SEO or want to achieve better results, here are 110 of the best free SEO tools you should be using.
SEO (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google.
If your site isn’t ranking as high as you’d like it to, it’s time to take a good look at your SEO strategy.
Tried and true, as well as new, SEO tools make it easier for site owners to find what they need to do in order to stay on top.
What Are SEO Tools?
SEO tools provide data and alerts about the overall health and success of your website.
They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.
Just as actual tools each have a specific role, the same is true in SEO.
There are SEO tools that can help you with:
Analytics.
Keyword Research.
Links.
Local SEO.
Mobile SEO.
On-page SEO.
Research.
Rank Checking.
Site Speed.
WordPress SEO.
Do You Need SEO Tools?
The short answer: Yes.
Imagine trying to build a table using only your hands.
You wouldn’t get very far, would you?
No.
You will need tools – saws, a measuring tape, a drill, and screwdrivers, to name a few.
Well, if you want to build a website, you’ll only get so far with your hands.
You can build a website, but without tools, you wouldn’t know:
How many visits your webpages are getting.
Whether traffic has dropped significantly.
If you have any HTML errors.
The number of links you have.
What keywords you could be using to attract more visits.
And so much more.
What Are The Best Free SEO Tools?
If you’re looking to get started with SEO or want to achieve better results for the low, low cost of $0, here are 110 of the best free SEO tools you should be using
Free SEO Analytics Tools
1. Google Analytics
Google Analytics sampleScreenshot by author, May 2022
Google Analytics is an invaluable resource that is virtually indispensable to any digital marketer serious about SEO.
It provides a lot of handy data about websites such as the number of site visits, traffic sources, and location demographics.
With the detailed information from Google Analytics, digital marketers can tweak their content strategy and figure out what works and what doesn’t.
2. Keywords Everywhere
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Keywords Everywhere is a must-use keyword research tool due to the massive list of sites that it provides free search volume, CPC, and competition data for:
Google Search
Google Trends
eBay
Answer The Public
Google Keyword Planner
Bing
Etsy
Soovle
Google Search Console
YouTube
Ubersuggest
Majestic
Google Analytics
Amazon
Keyword Sheter
Moz Open Site Explorer
It’s available for Chrome and Firefox.